Learning to Write a SWOT Analysis Essay: a Great Tutorial for Dummies
Students write various kinds of essays during their academic career. A SWOT analysis essay will be assigned to you if you are a student of business studies. SWOT analysis refers to the strengths, weaknesses, opportunities, and threats in a business. This is very important step to structure your business plan. If you are to write an essay about SWOT analysis, you need to keep a few things in mind.
The first and most important thing you need to remember is that the SWOT analysis essay is a systematic process. You need to follow gradual steps to write a strong analysis essay.
Before you start writing your essay, you need to make a list of all the necessary things you will need in your paper. You need to create an outline and gather similar data together before you write your first draft. You will need certain information to create your outline
- You will need a list of all the possible things that go in favor of your business under concern. This will include everything that is strength for your business. You might want to write the good financial status, the user sign ups, and the results of product testing, competitive advantage, unique selling proposition, high consumer demand, and good relationship with the suppliers etc.
- After listing down the strengths, you will need a similar list for the weakness and problems your business might face. This can include things like lack of finances, low quality product, product missing certain features, higher labor turnover etc
- The third element in a SWOT analysis is the opportunity. If a certain situation can benefit your business this will be considered an opportunity. A good entrepreneur knows how to create opportunities if he does not see one.
- The last thing you need to consider is the threats to your company. This includes all the external factors that can effect growth and revenue of your company. Economic recession is a good example of a threat.
When your outline is complete, you can start writing your essay. Start with a good introduction and explain the rest of the outline in body paragraphs. Introduce your company or brand in the first paragraph. It is important for your reader to know the background and present situation of the company to be able to understand your SWOT analysis. Do not assume that your readers will know about a certain brand because it is famous. You need to present your essay in a way that is understandable for everyone.